We know that traditionally local bicycle shops have been dominated by males. Cycling Victoria has been researching how we can better support and educate our local bicycle shops to create a more female-friendly environment through the products the sell, services they offer and people they employ.
The thought of buying a bike, can be daunting for many women new to bike riding. Many women have noted they have experienced negativity in at their local bicycle store and are often felt
Does your local bicycle shop offer a range of women's specific products? Are you aligned with a cycling club? Do you offer women-only instore events? Take a look and submit out Female Friendly 7 point checklist to discuss where you land.